I make brands work, and then I make them beautiful.

LET'S TALK 
SMART IDEAS, BEAUTIFULLY LED.

I AM A Dynamic STRATEGIST who focuses MY creative solutions around business objectives and optimizing ROI. Passionate about branding, problem-solving, and building smart, innovative, and beautiful brands.

BUILD AND LEAD

happy, high-performing teams through recruiting and retaining talent.

DEVELOP AND EXECUTE

brand vision, aligning leadership and guiding cross-functional teams.

GENERATE AND AMPLIFY

growth strategies for brand awareness through data-based brand refinement and execution.

LEAD AND DESIGN

global creative, copy, and content strategies while directing high-performing assets that drive growth, elevate brand storytelling, and boost engagement.

HAIRSTORY \

kate somerville \

L'Oreal \

Thrive causemetics \

HAIRSTORY \ kate somerville \ L'Oreal \ Thrive causemetics \ 

"Stephanie is a talented CREATIVE with both natural abilities and a TECHNICAL background. Her ability to understand, and balance, business objectives fROm a creative perspective makes her a valuable resource for any consumer facing business. HER keen understanding of design concepts and strong collaboration skills ensure new BRANDS launch with maximum creative impact."
PART ONE

skills & services

What I bring to the table for your brand or company. A menu of delights, if you will. 

CREATIVE DIRECTION

Good creative direction is mostly clarity. I set the vision, give talented people room to do their best work, and keep every creative pointed at the same goal, so the work lands on brief, on brand, and on time.

COPYWRITING

A great tagline gets the applause, but the button copy gets the sale. I write and direct both, building brand voices that sound just right everywhere and making sure every word has a job to do.

BIG IDEAS

Big ideas are easy to love and hard to land. I build the ones that do both: brave enough to make a room lean in, smart enough to make the CFO nod along. Ambitious, always. Reckless, never.

BRANDING

A great brand isn’t a look; it’s a system. I build the strategy, then the identity and voice to carry it, so it looks just as good on a shipping box at 7 a.m. as it does in the boardroom.

STRATEGY

Strategy is the part nobody sees and everybody feels. I turn business goals, customer insight and market reality into a clear direction, so every creative decision after it is easier, faster and right.

PART Two

work experience

Every role has added a layer: building teams, launching products, rebuilding a brand from the ground up, and making the work matter to the business.

  • Led brand strategy, creative and product development, partnering with the founder and executive team to turn brand vision into growth.

    • Pitched and won retail partnerships with Ulta and Mecca, then led brand execution in store and online

    • Launched two new core products, Styling Gel and Volumizing Foam, plus trial kits built for customer acquisition

    • Rebuilt the go-to-market and product development process for faster, more connected launches

  • Joined to lead design and ended up rebuilding the brand from the ground up, earning two promotions in under three years.

    • Led the full rebrand with Tether Design agency: positioning, visual identity, packaging and product architecture

    • Directed the rebuild of the flagship DTC site and the complete packaging suite

    • Selected the rebrand agency, doubled the creative team, and built creative operations across the company

  • Led global creative, copy and social for a Unilever Prestige skincare brand, partnering directly with the founder and CMO on brand purpose and storytelling.

    • Helped drive 36% global growth while integrating the UK market and onboarding a new China team

    • Launched the brand’s first campaign with plus-size models and models of color, lifting engagement 300%

  • Directed global creative for product launches, campaigns and events, keeping one clear brand vision across every market.

    • Directed, produced and styled international photo and video shoots

    • Built the brand’s multi-platform social content strategy

    • Designed and managed packaging for global launches across 52 countries and 5 languages

    • Managed print, materials and vendors, including on-site in China, across 10 product launches

DOWNLOAD CV

Your brand, working beautifully.

LET'S TALK